In RSR Research’s Omni-Channel 2012: Cross-Channel Comes of Age study, all retailers interviewed agreed on one issue: the customer experience should be consolidated across all marketing channels for a consistent experience. Yet only 32 percent of respondents feel they have reached that goal.
Learn more about how retailers are using marketing analytics…
This week our motorcycle-riding data scientist, Wils Corrigan, Ph.D., returns to share what marketers need to know about data science. While the Anametrix platform automates tasks assigned to data scientists – allowing more time to actually analyze the data – it’s up to Wils and his team to answer clients’ really specific marketing questions.
Find out what Wils thinks every marketer should know about Data Science…
Some companies have become groundbreaking innovators in using big data to drive business results. One such company is U-T San Diego (Union-Tribune), which uses the Anametrix marketing analytics platform to optimize readership, monetize content and drive revenue.
See how U-T San Diego uses Anametrix Big Data Analytics to Increase Revenue…
Last week we announced Convince & Convert founder Jay Baer had joined the Anametrix Advisory Board alongside Huw Griffiths, Jim Sterne and Eric Otterson. Beyond his work at social media and content consultancy Convince & Convert, Jay is a popular marketing keynote speaker and author. His next book “Youtility: Why Smart Marketing is About Help Not Hype” will be released on June 27.
Read Anametrix CEO Pelin Thorogood’s interview with Jay Baer…
The Anametrix marketing analytics platform exists to find pictures of insight within your Big Data. So it’s probably no surprise that we love pictures that illustrate new truths about Big Data. Here are some of our favorite infographics exploring many aspects of data for marketers.
Click here to see some of our favorite infographics…
We had a great time at the eMetrics Summit in San Francisco this week where we announced Anametrix Collaboration and demoed it to wide interest at our booth. As Anametrix CEO Pelin Thorogood said at the launch of the new feature, “Analyzing the right data, collaborating with the right people and acting at the right time facilitates a world of connected and informed decisions that enable meaningful actionability – and can revolutionize how business is conducted.”
Read More About Anametrix Collaboration and eMetrics…
We are excited to announce Wils Corrigan, Ph.D., has joined Anametrix as director of data science. Most recently, Wils worked as a senior data scientist at Geoscape International, where he created demographic datasets by enhancing U.S. government data and consumer surveys. Before Geoscape, he analyzed data at Nielsen Claritas as a core member of the research and development team.
Read more about Anametrix’s motorcycle-riding director of data science…
In Part II of this blog, Anametrix CEO Pelin Thorogood talks with Ryan Swan, director of business analytics at Symantec, one of the world’s largest software companies. Here they explore the future of business analytics to drive multichannel marketing and where the field of data science is going.
Anametrix CEO Pelin Thorogood continues her conversation with Ryan Swan…
Ryan Swan is director of business analytics at Symantec, a Fortune 500 software company and long-time bellwether in security. In this two-part Data Alchemy blog, Ryan talks with Anametrix CEO Pelin Thorogood about the data-science field and the use of analytics in Symantec’s business.
Read Anametrix CEO Pelin Thorogood’s interview with Ryan Swan…
Noran El-Shinnawy, senior product marketing manager at Anametrix, is blogging this week from SES New York, as well as moderating sessions at the event as an expert in digital media. She led two Meet the Expert: Roundtable Forums, and moderated panels on Paid Search Analytics and Multi Touch Attribution Analysis and the ClickZ Express Clinic on Conversation Optimization: Live Website Evaluations.
Here she shares highlights from a presentation made by Andrew Beckman…