As the U.S. and Canada finish their Independence Day celebrations, we at Anametrix propose a new “Declaration of Independence” for all marketers:
The Marketing Declaration of Independence
Don’t accept any limitations to which data you can collect, correlate and analyze. Here is how Anametrix Digital Analytics works:
Anametrix is a cloud-based, vendor-neutral analytics platform that delivers:
• The freedom to bring all your data into one place. Connect all your vendor data – Facebook, Nielsen, Salesforce.com, Google, Omniture, Excel, Twitter, Exact Target, Radian 6, and many, many more – with your internal data sources.
• The freedom to analyze across multiple channels. Consolidate and correlate information across numerous data sources in real-time. Answer questions you haven’t even though to ask yet! You now have the freedom to easily analyze and visualize all of your data, as well as share your findings across the entire organization.
• The freedom to discover new revenue opportunities for your business. Gain – likely for the first time ever – a holistic, 360-degree view into your marketing effectiveness. You are now free to discover new trends, hidden correlations, and even anomalies that may reveal entirely new revenue opportunities.