The Marketing Declaration of Independence

Jul 092012

As the U.S. and Canada finish their Independence Day celebrations, we at Anametrix propose a new “Declaration of Independence” for all marketers:

The Marketing Declaration of Independence

put in force by Anametrix on July 4th of the year 2012

Marketers shall be free to see, analyze, and act on all the data they have – whatever the data is and wherever it comes from.

Marketers shall be free to ask any question of their data to better understand their prospects, customers, and the market-at-large, without being constrained by digital analytics capabilities and regardless of file format or source.

Data shall be liberated from departmental silos and become accessible across the entire organization.

Digital analytics reports shall be free from complexities, and be easy to use, understand, and share.

Digital analytics shall free marketing departments to become independent, effective revenue drivers, rather than the cost centers they are often relegated to be.

Don’t accept any limitations to which data you can collect, correlate and analyze. Here is how Anametrix Digital Analytics works:

Anametrix is a cloud-based, vendor-neutral analytics platform that delivers:

• The freedom to bring all your data into one place. Connect all your vendor data – Facebook, Nielsen, Salesforce.com, Google, Omniture, Excel, Twitter, Exact Target, Radian 6, and many, many more – with your internal data sources.

• The freedom to analyze across multiple channels. Consolidate and correlate information across numerous data sources in real-time. Answer questions you haven’t even though to ask yet! You now have the freedom to easily analyze and visualize all of your data, as well as share your findings across the entire organization.

• The freedom to discover new revenue opportunities for your business. Gain – likely for the first time ever – a holistic, 360-degree view into your marketing effectiveness. You are now free to discover new trends, hidden correlations, and even anomalies that may reveal entirely new revenue opportunities.

Want to learn more? Talk to us, watch our videos, or read our whitepapers. Already declared your independence and using Anametrix? Tell us how it’s working for you.